One of the more obvious ways social networking is used is for marketing. We see more and more ads targeting users, and will continue to as long as the rate of returns remains higher than average. Social networking is also great for simply networking, keeping in touch with your friends and family.
This distant communication has created a sort of divide between people. In the article, "Antisocial Networking?," the divide is highlighted through studies showing the new communication methods used as a result of social networking. The effects of this communication is a seemingly detached one.
Social networking can reveal personal things about those who use it. Some of these may be secrets that are deeply personal. The article, "How Obama Tapped Into Social Networks’ Power," tells us how Obama injected a bit of his own personal flair into his presidency. Americans were brought closer to what was once a much more distant position.
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